Applied Data Systems Privacy Policy
1. Overview
Applied Data Systems (“ADS,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us through our website, communications, and related services.
This Privacy Policy explains what information we collect, how we use it, when we share it, how long we retain it, and the choices available to you. It should be read together with any product-specific terms, service agreements, or notices shown at the point of collection.
2. Information we collect
We may collect information directly from you, automatically when you use our website, and from business partners or service providers.
Information you provide directly: name, company name, job title, email address, phone number, mailing address, project requirements, support requests, quote requests, and any other information you submit through forms, email, or phone communications.
Business relationship information: purchase history, order details, contract information, account records, and communications related to system design, implementation, support, or financing discussions.
Technical and usage data: IP address, browser type, device information, operating system, referring URLs, pages viewed, timestamps, and general website interaction data.
Cookies and similar technologies: data collected through cookies, analytics tools, pixels, and similar technologies used for site functionality, performance measurement, and communications relevance.
3. How we use information
We may use personal information for legitimate business and operational purposes, including to:
Respond to inquiries, provide quotes, deliver requested materials, and communicate about products or services.
Design, configure, deliver, integrate, maintain, and support technical computing and data management solutions.
Manage customer, vendor, and partner relationships, including procurement, billing, financing coordination, logistics, and service delivery.
Operate, secure, analyze, improve, and troubleshoot our website, infrastructure, and business processes.
Send newsletters, event invitations, product updates, or other marketing communications where permitted by law.
Comply with legal obligations, enforce agreements, and protect our rights, systems, users, and business operations.
4. Legal bases
If laws such as the GDPR or similar privacy regulations apply, we may process personal information based on one or more of the following legal grounds: your consent, performance of a contract, compliance with legal obligations, and our legitimate interests in operating and improving our business.
5. How we share information
We do not sell personal information for money. We may share information in the following circumstances:
With service providers that help us host the website, manage CRM systems, provide analytics, support communications, process payments, ship equipment, or deliver professional services.
With manufacturers, distributors, financing partners, logistics providers, and implementation partners when necessary to respond to your request or fulfill a business transaction.
With legal, regulatory, or governmental authorities when required by law, subpoena, court order, or other valid legal process.
As part of a merger, acquisition, financing, reorganization, or sale of assets, subject to customary confidentiality and legal safeguards.
6. Cookies and analytics
Our website may use cookies and related technologies to remember preferences, understand site usage, improve performance, and measure engagement with marketing or informational content.
You can usually control cookies through your browser settings. If ADS uses analytics or advertising tools that require consent in certain jurisdictions, the website should also present an appropriate cookie notice or consent banner.
7. Data retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining business records, resolving disputes, enforcing agreements, and complying with legal, tax, accounting, or regulatory obligations.
Retention periods may vary depending on the type of information, the relationship involved, and applicable legal requirements.
8. Data security
We use administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. No method of internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.
9. Your privacy rights
Depending on where you live, you may have the right to request access to, correction of, deletion of, or limitation of certain personal information, or to object to specific processing activities.
Residents of California may also have rights under the California Consumer Privacy Act, as amended by the CPRA, including rights to know, delete, correct, and limit certain uses of personal information, subject to applicable exceptions.
To exercise privacy rights, contact us using the details below. We may need to verify your identity before fulfilling a request.
10. Children’s privacy
Our website and services are intended for business and professional audiences and are not directed to children under 13. We do not knowingly collect personal information from children under 13 through the website.
11. International data transfers
If personal information is transferred across borders, we will take steps intended to ensure the information receives an appropriate level of protection under applicable law. This may include contractual safeguards or other recognized transfer mechanisms.
12. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, technologies, legal requirements, or other operational needs. When we do, we will revise the “Effective Date” shown on this page.
13. Contact us
If you have questions about this Privacy Policy or want to submit a privacy-related request, contact:
Phone: 1-844-371-4949